Unleash Your Street Style

We create oversized T-shirts that blend modern aesthetics with an effortless attitude, perfect for the urban trendsetter.

Our brand

We believe in redefining streetwear culture with our meticulously crafted oversized tees, celebrating individuality and style.

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Bold and Comfortable

Our oversized T-shirts combine contemporary designs with a relaxed fit for ultimate comfort.

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"At Not The Brand, we believe fashion should be comfortable, meaningful, and rooted in culture. We create oversized T-shirts for men that are 100% cotton, proudly made in India, combining comfort with style. Each design draws inspiration from the rich tapestry of Indian art and heritage, turning everyday wear into a subtle celebration of culture."

TEAM NOT THE BRAND

Classy

Add a unique touch to your wardrobe with this blue graphic tee. It's a classic crewneck t-shirt made from soft, comfortable cotton. The highlight is the artistic print on the back, which features a colorful design of two deer. It's easy to wear and perfect for any casual occasion.

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Comfortable

This charcoal grey t-shirt is a perfect blend of comfort and style. It has a modern, relaxed fit and is made from a soft fabric you'll love to wear. While the front is plain, the back makes a statement with a large graphic print in white. The design features a tree filled with birds, giving it a unique, artistic look

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Clean

Add a pop of colour to your wardrobe with this lilac t-shirt. It has a comfortable, regular fit and is made from soft cotton. The tee is simple from the front and features a large, stylised horse head graphic on the back.

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